Tech Tester

  Technology vendors must demonstrate quick value, as realizing a return on investment within six months is a critical factor for businesses planning to increase software spending in 2024. Research and software marketplace firm  G2  in June released its annual software buyer behavior report, “The Value-Driven Buyer,” finding that despite doom and gloom predictions around tech markets and budgets, businesses see a positive outlook among global companies buying software this year. Artificial intelligence is reshaping the entire software landscape as buyers turn to AI to extract more value from their software purchases. It will drive legal teams to be increasingly involved in software purchases. The global survey by G2 reveals the latest insights and trends based on responses from over 1,700 B2B software decision-makers. One of the key findings is that even in the face of today’s economic challenges, companies are continuing to invest in technology to grow their businesses.”...

  IMAGE SOURCE, TELEGRAM/VOLODYMYR ZELENSKY I A Russian "guided bomb" has hit a blood transfusion centre in north-eastern Ukraine, killing two people and injuring four, Ukrainian officials say. Volodymyr Zelensky posted an image of the building on fire as a result of Saturday night's attack around Kupiansk, in the Kharkiv region. "This war crime alone says everything about Russian aggression," he said. Russia has not commented. It has previously denied all allegations of targeting civilians - or war crimes. The city of Kupiansk and nearby settlements were seized by Russian troops in the first few days of Moscow's full-scale invasion of Ukraine, launched in February 2022. The area was liberated during a Ukrainian counter-offensive last September, but comes under missiles and shelling daily. Two months in, Ukraine's big offensive is slower than it hoped In a post on social media, Mr Zelensky described the perpetrators as "beasts". "Defeating...

  Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort. Setting a target too high can be equally problematic. “Then there is no chance of meeting it,” says  Doug J. Chung,  MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to their full potential." Chung’s prime area of research lies in finding the sweet spot between these two undesirable outcomes, and determining how compensation can motivate salespeople best. In a recent  Harvard Business Review  article , Chung and several executives from the consulting firm McKinsey & Co explored a new way to thread that needle: using advanced analytics that incorporate artificial intelligence (AI). “CHUN...